Some marketers are stuck in the age of mass media. They want to reach as many people as possible with the idea that the more people they reach, the more likely they are to find their audience. However, this type of broadcast marketing is unnecessary in the digital era. Instead of combing through large groups of people trying to find your audience, you can micro-target them by geo, demographic, and interest. Here are a few ways geo-targeting can improve your ROI along with a set of best practices to implement a geo-targeted strategy of your own.
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Some marketers are stuck in the age of mass media. They want to reach as many people as possible with the idea that the more people they reach, the more likely they are to find their audience. However, this type of broadcast marketing is unnecessary in the digital era.<\/p>\n","protected":false},"author":15,"featured_media":17337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\n