{"id":2713,"date":"2025-06-05T20:39:00","date_gmt":"2025-06-05T20:39:00","guid":{"rendered":"https:\/\/outerbox2.wpenginepowered.com\/?p=2713"},"modified":"2026-04-15T12:24:33","modified_gmt":"2026-04-15T12:24:33","slug":"checklist-ecommerce-email-marketing","status":"publish","type":"post","link":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/","title":{"rendered":"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance"},"content":{"rendered":"\n<p>Believe it or not, you likely have the content you need to create an omnichannel strategy. We\u2019ll show you how to identify, repurpose, and distribute existing content across owned and social channels to improve your company\u2019s visibility and engage your target audience.<\/p>\n\n\n\n<p>Search used to be a lone back-country road. Today, it\u2019s a six-lane super highway.<br>Buyers can now discover, research, and validate your company in various combinations using channels like ChatGPT, LinkedIn, YouTube, Reddit, and of course, Google. That means your message needs to be cohesive and present across key channels.<br>Overwhelmed? Don\u2019t be. You likely have everything you need to pave the way.<br>We walk you through identifying, repurposing, and strategically distributing existing content across owned and social channels so you\u2019re not reinventing the wheel for every single channel. This content will improve search visibility\u2014meeting customers where they\u2019re at in the digital marketing landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing continues to be one of the most lucrative digital strategies for eCommerce brands. The average ROI for every dollar invested in email marketing is $38 , according to Salesforce. Furthermore, developing advanced email campaigns is easier than ever.<\/p>\n","protected":false},"author":15,"featured_media":1329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Checklist: 20 Ways to Improve eCommerce Email Marketing Performance<\/title>\n<meta name=\"description\" content=\"Boost your eCommerce sales with our email marketing guide, offering 20 tips to enhance performance. Discover how to leverage marketing automation and achieve impressive ROI, ensuring your digital strategy fully capitalizes on email&#039;s potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance\" \/>\n<meta property=\"og:description\" content=\"Boost your eCommerce sales with our email marketing guide, offering 20 tips to enhance performance. Discover how to leverage marketing automation and achieve impressive ROI, ensuring your digital strategy fully capitalizes on email&#039;s potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"OuterBox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OuterBox\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-05T20:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T12:24:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2025\/12\/demo-img.png\" \/>\n\t<meta property=\"og:image:width\" content=\"690\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Craig Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OuterBox\" \/>\n<meta name=\"twitter:site\" content=\"@OuterBox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craig Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/\"},\"author\":{\"name\":\"Craig Smith\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#\\\/schema\\\/person\\\/ddb5822d2a1b88d465c557b010c07836\"},\"headline\":\"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance\",\"datePublished\":\"2025-06-05T20:39:00+00:00\",\"dateModified\":\"2026-04-15T12:24:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/\"},\"wordCount\":161,\"publisher\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/demo-img.png\",\"articleSection\":[\"Email\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/\",\"name\":\"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/demo-img.png\",\"datePublished\":\"2025-06-05T20:39:00+00:00\",\"dateModified\":\"2026-04-15T12:24:33+00:00\",\"description\":\"Boost your eCommerce sales with our email marketing guide, offering 20 tips to enhance performance. Discover how to leverage marketing automation and achieve impressive ROI, ensuring your digital strategy fully capitalizes on email's potential.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/demo-img.png\",\"contentUrl\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/demo-img.png\",\"width\":690,\"height\":429,\"caption\":\"Placeholder image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/articles\\\/email-marketing\\\/checklist-ecommerce-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.outerboxdesign.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#website\",\"url\":\"https:\\\/\\\/www.outerboxdesign.com\\\/\",\"name\":\"OuterBox\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.outerboxdesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#organization\",\"name\":\"OuterBox\",\"url\":\"https:\\\/\\\/www.outerboxdesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/outerbox-logo-200.jpg.png\",\"contentUrl\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/outerbox-logo-200.jpg.png\",\"width\":200,\"height\":100,\"caption\":\"OuterBox\"},\"image\":{\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OuterBox\\\/\",\"https:\\\/\\\/x.com\\\/OuterBox\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/outerbox-solutions-inc-\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/outerbox\",\"https:\\\/\\\/www.instagram.com\\\/outerbox\\\/\"],\"foundingDate\":\"2004-04-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":201,\"maxValue\":500},\"address\":{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#organization-address\",\"streetAddress\":\"175 Montrose W Ave 2nd floor\",\"addressLocality\":\"Copley\",\"addressRegion\":\"OH\",\"postalCode\":\"44321\",\"addressCountry\":\"US\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"sales@outerbox.com\",\"telephone\":\"(866) 647-9218\",\"legalName\":\"OuterBox Solutions Inc.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/#\\\/schema\\\/person\\\/ddb5822d2a1b88d465c557b010c07836\",\"name\":\"Craig Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-craig-smith-96x96.webp\",\"url\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-craig-smith-96x96.webp\",\"contentUrl\":\"https:\\\/\\\/www.outerboxdesign.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-craig-smith-96x96.webp\",\"caption\":\"Craig Smith\"},\"description\":\"Craig Smith is the Chief Strategy Officer at OuterBox where he works to help customers maximize their revenue potential through digital optimization growth levers. Prior to joining OuterBox, Craig had a career in the eCommerce and digital marketing industry spanning over two decades. Craig was the founder and CEO of Trinity, a leading eCommerce optimization agency, which he ran for 17 years before exiting to private equity and rolling into the OuterBox platform. Before founding Trinity, Craig gained valuable experience in various roles related to eCommerce and digital strategy, working as a Strategist at eBay Enterprise and as an eCommerce Consultant at CIGNA. Craig's educational background includes a Bachelor's degree in Marketing from Penn State University and an MBA in eCommerce from Temple University. He is a frequent keynote speaker at industry events including eTail, Internet Retailer, eCommerce Summit, and B2B Online.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/craigsmithtrinityinsight\\\/\"],\"url\":\"https:\\\/\\\/www.outerboxdesign.com\\\/author\\\/craig-smith\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance","description":"Boost your eCommerce sales with our email marketing guide, offering 20 tips to enhance performance. Discover how to leverage marketing automation and achieve impressive ROI, ensuring your digital strategy fully capitalizes on email's potential.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance","og_description":"Boost your eCommerce sales with our email marketing guide, offering 20 tips to enhance performance. Discover how to leverage marketing automation and achieve impressive ROI, ensuring your digital strategy fully capitalizes on email's potential.","og_url":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/","og_site_name":"OuterBox","article_publisher":"https:\/\/www.facebook.com\/OuterBox\/","article_published_time":"2025-06-05T20:39:00+00:00","article_modified_time":"2026-04-15T12:24:33+00:00","og_image":[{"width":690,"height":429,"url":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2025\/12\/demo-img.png","type":"image\/png"}],"author":"Craig Smith","twitter_card":"summary_large_image","twitter_creator":"@OuterBox","twitter_site":"@OuterBox","twitter_misc":{"Written by":"Craig Smith","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/"},"author":{"name":"Craig Smith","@id":"https:\/\/www.outerboxdesign.com\/#\/schema\/person\/ddb5822d2a1b88d465c557b010c07836"},"headline":"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance","datePublished":"2025-06-05T20:39:00+00:00","dateModified":"2026-04-15T12:24:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/"},"wordCount":161,"publisher":{"@id":"https:\/\/www.outerboxdesign.com\/#organization"},"image":{"@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2025\/12\/demo-img.png","articleSection":["Email"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/","url":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/","name":"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance","isPartOf":{"@id":"https:\/\/www.outerboxdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2025\/12\/demo-img.png","datePublished":"2025-06-05T20:39:00+00:00","dateModified":"2026-04-15T12:24:33+00:00","description":"Boost your eCommerce sales with our email marketing guide, offering 20 tips to enhance performance. Discover how to leverage marketing automation and achieve impressive ROI, ensuring your digital strategy fully capitalizes on email's potential.","breadcrumb":{"@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/#primaryimage","url":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2025\/12\/demo-img.png","contentUrl":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2025\/12\/demo-img.png","width":690,"height":429,"caption":"Placeholder image"},{"@type":"BreadcrumbList","@id":"https:\/\/www.outerboxdesign.com\/articles\/email-marketing\/checklist-ecommerce-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.outerboxdesign.com\/"},{"@type":"ListItem","position":2,"name":"Checklist: 20 Ways to Improve eCommerce Email Marketing Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.outerboxdesign.com\/#website","url":"https:\/\/www.outerboxdesign.com\/","name":"OuterBox","description":"","publisher":{"@id":"https:\/\/www.outerboxdesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outerboxdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.outerboxdesign.com\/#organization","name":"OuterBox","url":"https:\/\/www.outerboxdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outerboxdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2026\/02\/outerbox-logo-200.jpg.png","contentUrl":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2026\/02\/outerbox-logo-200.jpg.png","width":200,"height":100,"caption":"OuterBox"},"image":{"@id":"https:\/\/www.outerboxdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OuterBox\/","https:\/\/x.com\/OuterBox","https:\/\/www.linkedin.com\/company\/outerbox-solutions-inc-\/","https:\/\/www.youtube.com\/user\/outerbox","https:\/\/www.instagram.com\/outerbox\/"],"foundingDate":"2004-04-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":201,"maxValue":500},"address":{"@type":"PostalAddress","@id":"https:\/\/www.outerboxdesign.com\/#organization-address","streetAddress":"175 Montrose W Ave 2nd floor","addressLocality":"Copley","addressRegion":"OH","postalCode":"44321","addressCountry":"US"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"sales@outerbox.com","telephone":"(866) 647-9218","legalName":"OuterBox Solutions Inc."},{"@type":"Person","@id":"https:\/\/www.outerboxdesign.com\/#\/schema\/person\/ddb5822d2a1b88d465c557b010c07836","name":"Craig Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2026\/04\/cropped-craig-smith-96x96.webp","url":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2026\/04\/cropped-craig-smith-96x96.webp","contentUrl":"https:\/\/www.outerboxdesign.com\/wp-content\/uploads\/2026\/04\/cropped-craig-smith-96x96.webp","caption":"Craig Smith"},"description":"Craig Smith is the Chief Strategy Officer at OuterBox where he works to help customers maximize their revenue potential through digital optimization growth levers. Prior to joining OuterBox, Craig had a career in the eCommerce and digital marketing industry spanning over two decades. Craig was the founder and CEO of Trinity, a leading eCommerce optimization agency, which he ran for 17 years before exiting to private equity and rolling into the OuterBox platform. Before founding Trinity, Craig gained valuable experience in various roles related to eCommerce and digital strategy, working as a Strategist at eBay Enterprise and as an eCommerce Consultant at CIGNA. Craig's educational background includes a Bachelor's degree in Marketing from Penn State University and an MBA in eCommerce from Temple University. He is a frequent keynote speaker at industry events including eTail, Internet Retailer, eCommerce Summit, and B2B Online.","sameAs":["https:\/\/www.linkedin.com\/in\/craigsmithtrinityinsight\/"],"url":"https:\/\/www.outerboxdesign.com\/author\/craig-smith\/"}]}},"_links":{"self":[{"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/posts\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":0,"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/media\/1329"}],"wp:attachment":[{"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outerboxdesign.com\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}