Believe it or not, you likely have the content you need to create an omnichannel strategy. We\u2019ll show you how to identify, repurpose, and distribute existing content across owned and social channels to improve your company\u2019s visibility and engage your target audience.<\/p>\n\n\n\n
Search used to be a lone back-country road. Today, it\u2019s a six-lane super highway.
Buyers can now discover, research, and validate your company in various combinations using channels like ChatGPT, LinkedIn, YouTube, Reddit, and of course, Google. That means your message needs to be cohesive and present across key channels.
Overwhelmed? Don\u2019t be. You likely have everything you need to pave the way.
We walk you through identifying, repurposing, and strategically distributing existing content across owned and social channels so you\u2019re not reinventing the wheel for every single channel. This content will improve search visibility\u2014meeting customers where they\u2019re at in the digital marketing landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"
This post on SEO Pagination was originally published in July 2014 and has been updated for accuracy and comprehensiveness. In the previous entry in our series on SEO for eCommerce sites, we discussed the importance of minimizing duplicate content to increase visibility. Another important visibility factor many eCommerce pages overlook is pagination.<\/p>\n","protected":false},"author":15,"featured_media":21388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n