Believe it or not, you likely have the content you need to create an omnichannel strategy. We\u2019ll show you how to identify, repurpose, and distribute existing content across owned and social channels to improve your company\u2019s visibility and engage your target audience.<\/p>\n\n\n\n
Search used to be a lone back-country road. Today, it\u2019s a six-lane super highway.
Buyers can now discover, research, and validate your company in various combinations using channels like ChatGPT, LinkedIn, YouTube, Reddit, and of course, Google. That means your message needs to be cohesive and present across key channels.
Overwhelmed? Don\u2019t be. You likely have everything you need to pave the way.
We walk you through identifying, repurposing, and strategically distributing existing content across owned and social channels so you\u2019re not reinventing the wheel for every single channel. This content will improve search visibility\u2014meeting customers where they\u2019re at in the digital marketing landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"
This is the next part in our Best Practices series for eCommerce usability. We have covered topics ranging from the homepage to product pages , to the shopping cart and checkout processes . It\u2019s not uncommon for well-meaning web designers to hurt their eCommerce efforts by overdesigning pages or missing small details.<\/p>\n","protected":false},"author":15,"featured_media":15870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"acf":[],"yoast_head":"\n