Once upon a time, the internet felt a lot bigger. Obsessives maintained blogs about their unique interests; hobbyists shared expertise on niche web forums; publications prioritized depth over clickbait; and businesses were incentivized to both inform and engage through their official websites.<\/p>\n\n\n\n
It was in this version of the internet that Google became essential, serving as the main directory that steered users through an endless library of information. You wanted to build a birdhouse, learn about ancient history, join a cause, find a product? A simple Google search would quickly and accurately route you to the right place.<\/p>\n\n\n\n
All that has changed. Old business models in the publishing industry failed; video replaced text as the dominant medium for commentary and guidance; and social media obliterated niche forum and blog ecosystems before vacuuming up their remnants.<\/p>\n\n\n\n
Google is responsible for a lot of this change\u2014it maintains those SEO standards and it owns YouTube, after all. But now, in the age of AI, Google is seeking to redefine its role by rewriting the rules of online search. In this blog, we\u2019ll discuss the search giant\u2019s AI vision and consider what it all means for the advertisers that rely on it.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google is using AI to fundamentally reinvent online search\u2014and whether that spells trouble or opportunity for your business depends entirely on how quickly you adapt.<\/p>\n","protected":false},"author":10,"featured_media":24046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-24040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"acf":[],"yoast_head":"\n